NBA star +LeBron James of the Cleveland Cavaliers has signed a lifetime deal with shoe and apparel company +Nike
It is not clear how much the deal is worth but it is believed to be the first lifetime deal in Nike's 44-year history.
"We can confirm that we have agreed to a lifetime relationship with LeBron that provides significant value to our business, brand and shareholders," Nike said in a statement.
"We have already built a strong LeBron business over the past 12 years, and we see the potential for this to continue to grow throughout his playing career and beyond."